Business Apps · Coming Soon

Simple Prime
Prime brokerage client intelligence for non-bulge primes, on Azure.

For Heads of Prime Services and relationship management at non-bulge prime brokers (BNP, Wells, BMO, regional banks).

Mid-tier prime brokers (BNP, Wells, BMO, regional) lack the cross-product hedge-fund-client intelligence Goldman, Morgan Stanley, and JPM build in-house. Simple Prime is the cross-product client-intel layer on Microsoft Cloud for FSI: financing, securities lending, and trading rolled up per client, with AI-drafted pre-call briefs and risk-concentration alerts, governed by Simple Council.

Replaces In-house custom builds at Goldman / Morgan Stanley / JPM (which mid-tier primes cannot afford) Manual cross-product spreadsheet rollups

Web Planned Copilot Planned

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What it does

Capabilities

Cross-product hedge-fund-client view (financing, sec lending, trading)
Pre-call brief generation for the relationship desk, with citation chain
Risk concentration alerting per client and per book
Council-governed; designed for Microsoft Cloud for FSI alignment

Storage posture

Persistent (Postgres + pgvector)

Certification target

M365 Cert Tier 3

Distribution

Azure Marketplace

Status

Coming Soon

Want to talk it through?

Book a 15-minute intro call. No deck, no demo unless you want one. Just a conversation about whether Simple Prime solves what you're working on.

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Simple PrimePrime brokerage client intelligence for non-bulge primes, on Azure.

Capabilities

Want to talk it through?

Ready to see the portfolio run?

Simple Prime
Prime brokerage client intelligence for non-bulge primes, on Azure.